New character sprites with a new art style based on Diner Dash 5.The player can buy boosts and upgrades via the game's diner/coins currency, additionally, the game supports micro-transactions for buying coins and money to buy things in game including upgrades and venue/restaurant packs. The gameplay is similar to the original Diner Dash optimized for touch controls. Unlike most trial games, this one won’t expire.Though despite there not being a huge focus on plot (lack of comics), it is generally the same plot premise as Diner Dash. “It’s a really limited business model,” said David Cole, an analyst with DFC Intelligence in San Diego.Īlthough consumers can buy a full, 50-level version of “Diner Dash: Hometown Hero” for $20, PlayFirst is also offering them the chance to download a version with seven levels without having to pay a dime. But the model has a flaw: For the average casual game, just 2 percent of the people who download it end up buying the full version. The business model has been successful enough that the casual games industry has been one of the hottest sectors in video games in recent years. If they want to keep on playing, they have to buy the full version of the game for about $20. Customers download its games from the PlayFirst or other casual games Web sites and can play them for 30 to 60 minutes. Like many companies in the burgeoning casual games space, San Francisco-based PlayFirst has built a business around the try-before-you-buy business model.
So when game developer PlayFirst decided last month to offer a free, non-expiring version of the latest edition of a franchise that has seen 200 million downloads, it was something of a bold move.
“Diner Dash” is something like the “Halo” of the online casual games market.
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